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The Power of Flowers


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What is flower power and what does it mean? It’s a term that was born in the hippy days of the sixties and seventies, but it comes to me as something else. It is the power that a flower has in making someone happy and in making someone forget. It can make someone feel remembered, appreciated, beautiful, or loved, and show the beauty of the world of nature. Flower power, in regards to the flower business, is about having the job you love to make a living with, working with these beautiful natural elements. I tell my friends all the time that it’s not the greatest designers who become the happiest and most successful florists, it’s the ones who have the power. This power comes in the hunger and desire to be in the industry. I can teach anyone how to be a good des igner and create perfectly designed beautiful bouquets. But, it’s really about pursuing your place in the industry.

It’s about making waves- my favorite expression. You’ve got to make it happen! Make waves and create your destiny. I tell my friends that when they graduate, nobody is going to come to pick you up off the street by the shirt collar, with a few hundred thousand dollars, and a job to design flowers. But, when I’m in the farmer’s market every morning across the country, I see my former students working. Often, the students that I see were some of the least naturally gifted students I had in class. They may have taken a bit longer to catch on to the designs, but they’re the ones in the magazines and on television shows now. They’re now selling flowers because they had a hunger and desire to be in the flower business. I see them all the time, those sweet little blossoms, as I like to call them. Sometimes, with little time to talk to me, I get a kiss on the cheek and off they run. Well, I guess that’s a good thing. Uh-hum! I mean a great thing!

It’s not about being the best. It’s about knowing the great product, designing beautiful flowers, and going out of your way in making your client happy. You also want to have a good relationship with your wholesale florist. And, it’s about really just wanting to create beauty, design a wedding, and have the job that you love.

That is The Power of Flowers.


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